Strategy
- Audience, offer, and positioning
- Content and conversion architecture
- Campaign and measurement planning
- Evidence and portfolio audits
Career portfolio · Ricardo Castillo
Digital strategy. Creative judgment. Technical depth.
Ricardo works across strategy, brand and print design, social media, Google and Meta campaigns, web development, SEO, and measurement.
Discuss an opportunityProfessional profile
Creative judgment with implementation depth.
Ricardo is the founder of Brújula and the practitioner behind its connected approach to marketing. His range is most useful where strategy, design, content, paid acquisition, and technology overlap.
The selected projects show how those disciplines come together, from defining an offer to creating its digital presence and running campaigns.
Capability map
Creative
- Brand, graphic, and print design
- Social media and campaign content
- Photography, video, and event content
- Bilingual and cultural adaptation
Development
- Astro and static-first systems
- Cloudflare delivery and Workers
- Accessible responsive interfaces
- Git-managed implementation
Acquisition
- Google Ads and SEM
- Meta campaign management
- SEO and conversion journeys
- Campaign reporting and optimization
Selected evidence
Work in context.
The shared case studies explain the project challenge, decisions, delivery, and documented evidence. Founder-owned work is identified directly.
Professional contact
For roles, contracts, and collaborations.
Use the email below for professional opportunities. Client projects should use the separate Brújula project-review path.
info@brujulamarketing.comLooking for Brújula client services?