← All services

Paid media & SEM

Connect the ad with the action you want people to take.

A campaign needs more than an ad. We connect the audience, offer, creative, landing page, and measurement, then manage the work around the business objective.

Discuss your paid campaigns

For businesses with a clear offer, capacity to follow up, and an agreed advertising budget.

Guagua Cuban Festival poster with the illustrated bus, event dates, and venue information.

Festival poster

Guagua Cuban Festival

What we can help with

The work takes shape around your needs.

01

Campaign strategy

Choose the role of Google search or Meta advertising based on the audience, offer, geography, and budget.

02

Creative and landing pages

Connect the message and visual assets with a destination that explains the offer and makes the next step clear.

03

Setup and measurement

Review accounts, configure agreed campaigns, and define useful conversion signals such as accepted inquiries.

04

Management and reporting

Review spend, search terms or audiences, creative response, and available lead information to guide campaign adjustments.

Work in context

Creative, destination, and follow-up belong together.

Guagua combined campaign creative with Google and Meta advertising. Bustamante’s dedicated trial inquiry page illustrates the destination side of a customer journey. Both connect the message with a practical next step for the audience.

Bustamante Music Academy’s dedicated page for prospective students to request a trial lesson.

Website experience

Bustamante Music Academy

How we work

From conversation to delivery.

  1. 01

    Check readiness

    Review the offer, destination, tracking, follow-up process, account access, and budget.

  2. 02

    Build and launch

    Prepare the campaign structure and creative, then launch after approval.

  3. 03

    Review and refine

    Use campaign and inquiry information to decide what to adjust next.

Options for your project

Before we begin

Is advertising spend included in the management fee?

No. The media budget paid to Google or Meta is separate from campaign management and any separately scoped production work.

Do you guarantee a number of leads or sales?

No. Results depend on the offer, market, budget, customer experience, and follow-up. We agree on objectives and measurement without promising a fixed outcome.

What if our website is not ready?

We review the destination first. A landing page or website improvement can be scoped before the campaign goes live.

Let’s discuss the next step.

Tell us what you want to improve, what you have available, and when you would like to begin. We agree on the scope and budget before work starts.

Discuss your paid campaigns