A recognizable festival
One identity carried through promotional graphics, print, social content, and the event itself.
Integrated launch + cultural event
Guagua Cuban Festival
Brand identity, print, social content, and paid campaigns brought together around a cultural festival launch.
Guagua Cuban Festival / Scope of work
One identity.
Every touchpoint.
01 / Identity02 / Campaign03 / Event content
01 / The brief
One identity. An entire festival.
A new three-day cultural festival needed a recognizable identity and enough coordinated communication to move from an idea into a visible public event.
02 / Key decisions
The choices that shaped the work.
- 01
Create one visual and message system that could travel across digital, print, media, and the physical event.
- 02
Build and run Meta and Google campaigns alongside organic social content, cross-promotion, and media outreach to introduce the festival to its audience.
- 03
Capture performances and the atmosphere through photography and live video, extending the festival experience beyond the venue.
03 / Delivery
From the plan to the details.
- Festival identity and promotional system
- Digital and print campaign assets
- Meta and Google campaign creation and management
- Organic social content and promotion
- Cross-promotion and media outreach
- Event photography and live video
- On-site creative and event support
04 / Value for the business
How the work comes together.
Promotion with a shared direction
Paid campaigns, organic content, and media outreach gave the launch a coordinated public presence.
Content beyond the event
Photography and live video turned the festival into material people could experience and share beyond the venue.
A launch needs more than individual promotional pieces. Brújula connected the identity, advertising, content, and event coverage so the festival could communicate one recognizable experience wherever people encountered it.
Brújula’s contribution
Connected from the start.
Ricardo led Brújula’s identity, campaign, content, media, and on-site work. The festival also brought together its organizers, venue, artists, and other participants.
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