An offer families can understand
Lesson paths, local information, and the teaching approach help prospective students assess whether the academy fits their needs.
Local marketing + student acquisition
Bustamante Music Academy
Local positioning, a clear lesson offer, and Meta and Google campaigns connect the academy’s marketing to a trial conversation.
01 / The brief
From finding a lesson to starting a conversation.
A new Boca Raton academy needed to introduce its teaching approach, reach prospective students and families, and make it easy to ask about lessons.
02 / Key decisions
The choices that shaped the work.
- 01
Clarify who the academy serves, how lesson paths differ, and what the free 15-minute trial actually begins.
- 02
Build a direct homepage-to-inquiry journey with local, bilingual, and family-facing trust content.
- 03
Build and manage Meta and Google campaigns around the academy’s offer, with a dedicated inquiry page supporting the path from discovery to conversation.
03 / Delivery
From the plan to the details.
- Local-service and lesson-path architecture
- Responsive website and lesson presentation
- Dedicated free-trial inquiry experience
- Meta and Google campaign creation and management
- Local search and business information
- Campaign measurement and inquiry tracking
04 / Value for the business
How the work comes together.
A clear first step
The trial offer and dedicated inquiry page give interested families a straightforward way to begin a conversation.
Paid campaigns with a destination
Meta and Google advertising supports student acquisition alongside a website built around the academy’s lesson offer.
The academy has a connected way to present its lessons, promote its offer, and receive interest from prospective students. The same thinking applies to other local services: a clear reason to choose the business, a way to reach the right people, and an easy next step.
Brújula’s contribution
Connected from the start.
Brújula’s scope brings together the academy’s website, trial-inquiry experience, and Meta and Google campaign work.
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