A clearer offer for buyers
Venues and event planners can explore the performance, assess its fit, and find the information needed to start a booking conversation.
Owned project · Artist marketing + booking
Ricky Castillo Music
Artist positioning, a booking-focused website, and paid campaigns connect the music with listeners, venues, and event planners.
Ricky Castillo Music is Ricardo Castillo's own artist brand, not an independent client engagement.
01 / The brief
An artist’s identity. A clearer path to booking.
The legacy site mixed listener, artist, venue, and event-planner needs without giving each audience a direct path or establishing one consistent artist entity.
02 / Key decisions
The choices that shaped the work.
- 01
Separate fan, professional, venue, and event-planner journeys while keeping one canonical artist identity.
- 02
Develop Havana Nights as a bookable performance package and venue-facing EPK rather than a disconnected band identity.
- 03
Build and run Meta and Google campaigns as part of the artist’s promotion, supported by a clear website and accessible booking information.
03 / Delivery
From the plan to the details.
- Audience and offer architecture
- Artist biography, catalog, releases, video, and photo system
- Havana Nights public EPK
- Meta and Google campaign creation and management
- Mobile-friendly music, photo, and video presentation
- Dedicated booking inquiry journey
04 / Value for the business
How the work comes together.
An artist identity across channels
The catalog, biography, media, and promotional work give listeners and professional audiences a consistent introduction.
Promotion connected to the offer
Paid campaign work sits alongside the artist’s content and booking presence as part of the same marketing effort.
The work translates an artist’s creative identity into an offer that a venue or event planner can understand and consider. Branding, media, paid promotion, and the booking experience each support that commercial purpose.
Brújula’s contribution
Connected from the start.
Ricardo is the artist and owner of Ricky Castillo Music. This owned-brand project brings together Brújula’s positioning, digital presentation, and campaign work.
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