Concert Series Case

Clients

LNS Productions

Category:

Case Studies

Concert Series featuring Top Cuban Artists

Artists Involved: Carlos Varela, Kelvis Ochoa, Boris Larramendi, El B (Los Aldeanos), Vanito Brown, David Torrens, El Funky (2-time Latin Grammy Winner) & Kamankola

Description: This concert series was meticulously designed to resonate with the Cuban community, targeting an audience with a refined appreciation for Cuban music. The marketing strategy specifically aimed at individuals with higher income and education levels, ensuring that the promotional efforts effectively reached those most likely to engage deeply with the cultural and artistic offerings of the series. By focusing on this demographic, the campaign not only maximized attendance but also fostered a sophisticated atmosphere that celebrated Cuban heritage and artistry.

Responsibilities and Contributions

Visual and Creative Direction

Design and Creation: Developed all visual content, including promotional images and videos tailored to enhance each artist’s unique style and appeal.

Branding Material: Designed cohesive branding materials that were consistently used across various media, ensuring brand integrity and artist representation.

Marketing and Promotional Strategy

Campaign Management: Directed comprehensive marketing campaigns from conception through execution, utilizing digital and traditional platforms to maximize reach and engagement.

Targeted Advertising: Implemented targeted advertising strategies that effectively reached diverse audience segments, optimizing campaign performance and attendee turnout.

Facebook Ads

Reels

Music Video Promotion

Event Production

Material Production: Oversaw the production of all event-related printed materials, including posters, flyers, and programs, maintaining high-quality production standards.

On-Site Media: Managed on-site photography and videography, capturing compelling content that was later used for promotional purposes and archival documentation.

Digital & Print Posters

Concert Photography

Conclusion: Success of the Concert Series

The Series of Concerts featuring renowned artists like Carlos Varela, Kelvis Ochoa, Boris Larramendi, El B (Los Aldeanos), Vanito Brown, David Torrens, El Funky (2-time Latin Grammy Winner), and Kamankola, was a monumental success, combining top-tier musical talent with expert event production and marketing. My role encompassed the complete creation and management of all visual and promotional materials, from initial image and video development to orchestrating comprehensive marketing campaigns.

I effectively managed the production aspects of the event, which included everything from printed materials to on-site photography and video capture, ensuring that every detail was perfectly aligned with the concert’s high standards. The campaign leveraged targeted marketing strategies that not only filled seats but also created a buzz that extended far beyond the concert venues. These efforts provided a dynamic and immersive experience for attendees, significantly enhancing audience engagement and setting a high benchmark for future concert series. The combination of artistic talent and meticulous event execution underscored the series’ reputation as a must-attend event for fans of diverse musical genres.